Calls FOR Collective Action In Harnessing The Power Of Radio
PHOTO: Gregory T. Blamoh, Red Cross Secretary General
Monrovia, Liberia – On World Radio Day, the Liberian Red Cross celebrates the profound impact of radio in humanitarian response and underscores its pivotal role in disseminating vital information to communities in need, says a Red Cross press release.
“In times of disasters and crisis, radio becomes a lifeline, delivering critical messages in a language people understand, as essential as food and water for survival,” the Liberian Red Cross Secretary General has said.
Mr. Gregory T. Blamoh added that Radio plays a vital role in disseminating information and raising awareness as well as offering hope and support to affected communities, especially in times of disaster.
In Commemoration of the Day, the Red Cross has further called for collective action in harnessing the power of radio to inform, entertain, and educate, in fostering positive change, and building resilience in communities.
The Secretary General of the Liberian Red Cross emphasized the indispensable role of radio in raising awareness about critical matters and advocating for vulnerable populations.
Mr. Blamoh has further called for the integration of crisis and humanitarian reporting in radio broadcasting, emphasizing the power of radio in updating the public, promoting behavior change, and empowering affected individuals to make informed decisions.
He announced that the Liberian Red Cross is set to launch regular radio programs in the southern part of Liberia, particularly in Sinoe, Grand Kru, and River Gee under its Green, Inclusive, and Resilient Liberian Communities (GIRL) Project where they are partnering with the Embassy of Sweden to build community resilience to the impacts and shocks of climate and disaster risks.
World Radio Day, observed on February 13th, 2024, carries the theme: “Radio: A century informing, entertaining, and educating.”
The Liberian Red Cross extends heartfelt congratulations to all radio journalists and the Associations of Liberia Community Radio.